Why GourmetGo?
Busy eco-aware adults with strict dietary restrictions and preferences need a streamlined process to shop local grocery stores and near by farms efficiently. Current competitors typically source from big box stores and offer a limited range of products for specific dietary needs. GourmetGo partners with local farms and sustainable food suppliers to offer a wide range of healthy and eco-friendly food options. GourmetGo cares about the environment and their clients. It offers sustainable, reusable packaging and uses only electric cars for delivery.
Role
Researcher
Illustrator
Lead UX Designer
Validating the Problem
Online food ordering and restaurant delivery have experienced a growth rate of over 20% in the past five years. It saw its largest growth in five years in 2020 due to the pandemic. However, this market did not take a hit once things had opened up. The food delivery market revenue is expected to grow annually at a rate of 12.33% between 2023 and 2027.
Preliminary research was conducted to identify paint points in the current food and grocery delivery market.
Competitor analysis was created. The information gained from this analysis revealed that most companies were delivering similar products using a similar business model.
Complex User Interface
Many users find current apps cluttered and overwhelming, leading to frustration during the ordering process.
Long Delivery Wait Times
Delayed deliveries impact user experience negatively, leading to frustration and dissatisfaction.
Lack of Dietary Information
Limited information about ingredients and nutritional content makes it difficult for health-conscious users to make informed choices.
Hidden Fees
Unclear pricing structures and unexpected fees frustrate customers and erode trust.
Environmental Concerns
Customers are increasingly concerned about the environmental impact
Paint Points
Solutions and Results
There is an opportunity in the marketplace for niche grocery food delivery. GourmetGo will have less options, but there will be better options.. Better nutritional value, better for local economy, better for global impact, and better for the user themselves
Mid fidelity prototype - main frames
High fidelity prototype - first draft
From the research found and feedback we received, we created a mid and high fidelity prototype for a health focus, eco-conscious grocery delivery app. Revisions were made after a usability test took place to clear up navigation issues participants encountered.
Perks
GourmetGo partners with local farms and sustainable food suppliers.
Free reusable bags and packaging that can be arranged to be picked up by the driver
Offers wide range of healthy and eco-friendly food options.
Delivers groceries with a fleet of electric vehicles to reduce our environmental impact and promote sustainability.
In-depth nutrition information, recipes, diet preference filters, and real-time tracking.
